Nykaa is an Indian company that specializes in personal care and multi-beauty products. It was first launched as a sole e-commerce platform until later established several retail locations across many major cities in the country. The company specializes in providing a wide range of luxury, bath and body, fragrance, skincare, haircare, cosmetics, and wellness goods for both men and women. The platform, which claims to receive more than 1.5 million visitors every month from all over India, facilitates reasonably priced branded products. Nykaa also has one of the top beauty affiliate programs in India, which you can join and earn an assured commission on the sale of all Nykaa products.
About Nykaa Affiliate Program (NAP):
Nykaa started as an e-commerce portal focused solely on beauty and personal care but has grown into a multichannel retail behemoth with outlets all across India. Nykaa is one of the most sought-after luxury portals when it comes to a huge selection of beauty, skincare and wellness products for men and women alike. At present, it caters to a massive population of about millions and more than 1.5 million people visit the portal each month.
Nykaa Affiliate Program The Nykaa Affiliate Program, NAP, is specifically targeted toward engaging content creators and influencers, through them, the ability to sell Nykaa’s products while earning revenue from their organic content through simple integration of Nykaa products. Whether you blog about beauty on your website, share product recommendations via social media, or post makeup tutorials on YouTube, NAP makes it easy to include affiliate links in your content and earn money each time your followers buy through those links.
How the Nykaa Affiliate Program Works
The mechanism of working of the Nykaa Affiliate Program is simple and working. After signing up and getting approved as an affiliate, you will find a personalized Affiliate Dashboard where you can create unique affiliate links. They can be placed in your blog post, social media post, direct message to a friend, or anything else. And whenever anyone clicks on that link and buys a product from Nykaa, you earn a commission.
Here’s the step-by-step breakdown of how this program works:
1. Sign-up and Account Creation
Sign up to join the Nykaa Affiliate Program through their official NAP registration page. You will be required to create an account free and very easy to do so, only requiring a social media presence with at least 5,000 followers.
One shall provide basic personal details, a social media link, and an official email ID, and shall also create a password for his NAP account.
For this, a verification code shall be sent to his email and only then shall the account be opened.
2. Profile Verification
Nykaa will automatically verify your profile after you have submitted your information. The NAP team ensures that each and every affiliate complies with the basic eligibility criteria, including having a minimum of 5,000 followers and creating content in categories like beauty, fashion, lifestyle, wellness, and mom & baby care.
Once verification has been successful, you will receive confirmation about your approval to join the program.
3. Affiliate Link Creation
You will then be able to access the NAP dashboard upon approval, where you can start generating your affiliate links. Your links will be unique only to you. This allows Nykaa to track any sales that are made from your content.
You’ll be able to add these affiliate links to social media posts, blog posts, and video descriptions, or even share them via a chat or email with friends and family
4. Earning Commissions
You earn a standard commission of 8% for every sale made through your affiliate link. It cuts across all categories on the Nykaa website platform which consists of skincare, makeup, hair care, perfumes, and many more.
For more sales generated via your links, the more commission you can get, and this is an excellent source of passive income for those influencers or content creators who already recommend products to their audience.
Payment Structure and Commission
Nykaa does not compromise on paying fair and transparent compensation to all of its affiliates. Here, the platform offers an 8% commission on every purchase via the affiliate link. There is no variance with the categories, so you will receive the percentage for either the more expensive luxury skincare or affordable makeup.
Payment processing:
For those who wonder about how they get paid, it depends on the amount of commission the respective affiliate has earned. The payment is done either monthly or bi-annually; it varies with the case.
- If your total commission exceeds ₹5,000, then you will be paid monthly
- If the total commission happens to be lower than ₹5,000, then you will be paid every six months
Nykaa goes all out to ensure that it makes payments without any glitches. Even while signing you up, it asks of all affiliates to provide registration document for a vendor along with a PAN card and cancelled cheque. This way, it is in a position to process payments efficiently the moment you start collecting moolah.
Eligibility Criteria of Nykaa Affiliate Program
As a prerequisite to participating in the Nykaa Affiliate Program, one needs to fulfil the following eligibility criteria:
- Minimum Number of Followers: One must have at least 5,000 followers in the social media account(s). Nykaa welcomes creators from all major platforms, including Instagram, YouTube, Facebook, and personal blogs.
- Category of Content: Your content must be based on the following topics: beauty, fashion, lifestyle, wellness, or other areas.
- Active Engagement: The company likes to work with creators who engage with their audience actively and keep posting something new from time to time.
- Clean Content: Your social media page, blog, or whatever platform you are posting on, should not have any obscene or unlawful content.
Once you satisfy the above criterion, you can apply to this program and get started with earning commissions from your generated sales.
Benefits of Joining NAP
The main idea behind joining the Nykaa Affiliate Program is earning commissions; however, there are other perks, which make this program even more attractive to creators:
1. Availability of Privatized PR Campaigns
Nykaa regularly partners with the finest Indian and international brands to come up with exclusive PR campaigns. Being a Nykaa affiliate, you will get a chance to be part of these campaigns and receive product hauls, sneak previews of upcoming sales, and invitations to some of the most awaited brand events.
2. Feature on Nykaa’s Social Channels
All the successful and active affiliates selling Nykaa will be promoted on all of Nykaa’s social media channels along with the Nykaa app. This will further increase exposure as well as your followers-a win-win between you and Nykaa.
3. PR Packages and Brand Launches
Every six months, NAP sends to their affiliates a PR form on which an affiliate might specify their preferences in the PR categories- from makeup to skincare, haircare, and personal care. Affiliates, who agree to post for the brands to whom they are shipping PR packages, will probably receive regular shipments of these packages and invites to retail events.
Depending upon your profile and the choices of your audience, you will also get luxe or non-luxe PR packages giving you a chance to feel high-end and premium products.
4. Sneak Peeks of Products and Masterclasses
Nykaa often conducts masterclasses and other events which are only available to members of NAP. Such masterclasses and events allow you to get insights from experts of this industry and be the first to know about the new products once they are released.
How to Maximize Earnings in the Nykaa Affiliate Program
Maximize your earnings in the Nykaa Affiliate Program by proper promotion of Nykaa products to your target audience so you are creating something that resonates with them. Here is how you can be a successful Nykaa affiliate.
1. Create High-Quality Content
Whether you post through Instagram, YouTube, or your blog, ensure that the content you are posting is attractive, informative, and catching people’s attention. High-quality content will most likely grab the attention of your followers and send them to click those affiliate links.
Be authentic when making recommendations.
First, people will most likely believe what you are saying because they think that you are not being fake. Only promote those which you love and believe in them. Be transparent that you are earning money through those affiliate links.
3. Content Platforms Diversification
While many will tend to be attracted to publishing affiliate content on popular social media networks like Instagram and YouTube, don’t neglect publishing on blogs, newsletters or even as a direct message to friends and family.
4. Track Your Performance
Apply the insights generated by the NAP dashboard on your affiliate link performance to understand better what interests your audience and appropriate adjustments to the content strategy.
5. Participate in PR Campaigns and Events
Here comes the NAP exclusive PR package and events. Attend events, participate in campaigns, and share about what you get yourself a chance to gain relations with Nykaa and increase your earnings.
Conclusion
Nykaa Affiliate Program is an excellent way for content creators and influencers to monetize their content and create awareness about products they love. A fixed 8% commission on every sale, no joining costs, and a range of exclusive benefits would make NAP an attractive call for those in the beauty, fashion, and lifestyle genres. With the signing, you could allow all that organic content to generate revenue for you while giving you access to some of the most wanted beauty products and events in India.
You are a beauty, fashion, or lifestyle content creator with over 5,000 followers. Get on board NAP today and earn commissions on every Nykaa sale you drive!
